Accountants for online sellers
Clear accounting, bookkeeping, VAT and tax support for businesses selling through Amazon, Shopify, eBay, Etsy, WooCommerce and multiple online channels.
Your bank deposit is not your sales figure
E-commerce businesses can generate thousands of transactions while receiving only a handful of marketplace settlements. The amount paid into the bank is usually after platform fees, advertising costs, refunds, fulfilment charges and other deductions, so simply coding the deposit as turnover can produce misleading accounts and incorrect VAT records.
At Taxwise, we help online sellers turn that complexity into a clean, understandable accounting process. We combine cloud accounting with practical advice, so the bookkeeping is accurate and the figures are useful for running the business.
Whether you are building an Amazon FBA brand, running a Shopify store or selling across several marketplaces, we can support the compliance work while helping you understand profit, cash flow and tax.
Support for single-channel and multi-channel sellers
Online businesses often evolve quickly. We can build an accounting process that works now and remains sensible as new marketplaces, payment providers and sales volumes are added.
Amazon and Amazon FBA
Accounting for Amazon settlements, seller fees, fulfilment charges, advertising, refunds, returns and VAT, without posting every individual order into Xero.
Shopify and WooCommerce
Clear bookkeeping for web-store sales, payment gateways, transaction fees, refunds and chargebacks, with the bank receipts properly reconciled.
eBay, Etsy and other platforms
Processes that bring several sales channels together without losing sight of marketplace deductions, VAT treatment or the amounts actually received.
Xero, Link My Books and A2X
Specialist integration software can turn detailed marketplace activity into accurate summary entries, making it possible to reconcile sales, fees, refunds and VAT to each settlement.
We are happy to work with both Link My Books and A2X. We will recommend the approach that makes practical sense for your channels, volume and reporting needs rather than forcing every seller into the same setup.
Automation with proper human review
Automation is useful, but it is not a substitute for understanding the figures. The integration must be mapped correctly, VAT settings need to make sense and the accounting entries still need to agree to the marketplace and the bank.
We can help set up or review the workflow, check that settlements reconcile, identify gaps and make sure the resulting Xero records are suitable for VAT returns, management information and year-end accounts.
Already using Link My Books or A2X? We can work with the existing setup and review whether it is producing the right result.
Explore our cloud accounting supportVAT needs attention before it becomes a problem
Online sales can create VAT questions much earlier than business owners expect, particularly where stock, customers, marketplaces or fulfilment arrangements cross borders.
UK VAT and MTD
We can help with VAT registration, digital record keeping, VAT returns and the treatment of marketplace sales, fees, refunds, imports and related costs in the UK records.
Import VAT and landed costs
Import VAT, duty, freight and fulfilment costs can materially affect both cash flow and product margins. We help ensure those costs are recorded sensibly.
Overseas obligations
Where your sales or stock create foreign VAT or local registration obligations, we will explain the issue and help coordinate specialist overseas advice where it is needed.
Know what is actually making money
Rapid sales growth does not always mean strong profit or healthy cash flow. Advertising spend, fulfilment fees, refunds, discounting, shipping, import costs and stock purchases can absorb cash surprisingly quickly.
With cleaner records, we can help you understand gross margin, overheads, stock levels, tax liabilities and the amount the business can safely afford to pay its directors.
As the business grows, we can also advise on limited-company structure, remuneration, pensions, VAT, staffing and the wider tax consequences of important commercial decisions.
A modern accountant, without the faceless service
We use technology to make the work more efficient, but clients still deal with real people who get to know the business.
Personal and responsive
You will not be pushed around a ticket system or forced to explain the business from scratch every time you need help.
Fees agreed upfront
Our monthly packages are agreed clearly so you can ask normal questions without worrying that every conversation will trigger another invoice.
Tax-led support
We do more than produce historic accounts. We look for opportunities, flag risks and help you consider tax before important decisions are made.
E-commerce accounting FAQs
Which e-commerce platforms do you work with?
We support online sellers using platforms such as Amazon, Shopify, eBay, Etsy, WooCommerce and other marketplaces or web stores. We can also help when a business sells through several channels at once.
Do you use Link My Books or A2X?
Yes. We are happy to work with both. The most suitable option depends on your sales channels, transaction volume, VAT position and the level of reporting detail you need.
Can you reconcile Amazon and Shopify settlements to Xero?
Yes. We can use suitable integrations and reconciliation processes to record sales, fees, refunds and VAT correctly, then match the settlements to the amounts received in your bank account.
Can you help with VAT for online sales?
Yes. We can assist with UK VAT registration, MTD, VAT returns, marketplace fees, import VAT and the UK accounting records. Where overseas obligations arise, we will explain the issue and help coordinate specialist advice where needed.
Can you take over messy e-commerce bookkeeping?
Usually, yes. We can review the records, identify reconciliation gaps, correct the bookkeeping and put a cleaner process in place for future settlements and payment providers.
Do you work with growing limited-company online sellers?
Yes. We provide annual accounts, Corporation Tax, payroll, VAT, bookkeeping, director tax returns and proactive tax advice for owner-managed e-commerce companies.
Ready to make your e-commerce accounts easier?
Tell us where you sell, which systems you use and what is currently causing the most frustration. We will explain how we can help and provide a clear fixed-fee quote.